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The ongoing Tribes India Aadi Mahotsav is bigger and brighter than the editions before and with about 200 stalls and 1000 participating artisans as well as artists from across the country, it is a mini-India all under one roof.

Aadi Mahotsav is a one-stop gifting destination that caters to different types of needs

Theme

“A Celebration of the Spirit of Tribal Crafts, Culture and Commerce”

Background

• Aadi Mahotsav is a national tribal festival and a joint initiative of Ministry of Tribal Affairs, Government of India & Tribal Cooperative Marketing Development Federation of India (TRIFED).
• This annual festival showcases traditional art and handicrafts and cultural heritage of the country and connects the tribal artisans with larger markets.
• This even brings to focus the diversity and richness of the tribes of India.”
• The Aadi Mahotsav is an annual event that was started in 2017.
• The festival is an attempt to familiarise people with the rich and diverse craft, culture of tribal communities across the country, at one place.
• Due to the pandemic, the 2020 edition of the festival could not be held.

TRIFED

• It came into existence in 1987. It is a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs, Govt. of India.
• TRIFED plays the dual role of both a market developer and a service provider, empowering them with knowledge and tools to better their operations in a systematic, scientific manner and also assist them in developing their marketing approach.
• The ultimate objective of TRIFED is socio-economic development of tribal people in the country by way of marketing development of the tribal products.

Source: PIB