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14/09/23 05:47 AM IST

AYUSHMAN BHAV CAMPAIGN

In News
  • The President of India, Smt Droupadi Murmu virtually launched the Ayushman Bhav Campaign from Raj Bhavan, Gandhinagar.
Ayushman Bhav Campaign
  • The goal of ‘Ayushman Bhav Campaign - no person should be left behind and no village should be left behind - would make our country successful in achieving the objective of Universal Health Coverage.
  • The Ayushman Bhav Campaign is a comprehensive nationwide healthcare initiative of the Union Ministry of Health and Family Welfare that aims to provide saturation coverage of healthcare services, reaching every village and town in the country. This Campaign will be implemented during the 'Seva Pakhwada' from September 17 to October 2, 2023.
  • Ayushman Bhava is an umbrella campaign comprising Ayushman Apke Dwar 3.0 which is aimed at creation and distribution of Ayushman cards to all remaining eligible beneficiaries; Ayushman Mela as part of which weekly health melas will be held at the level of AB-HWCs and Community Health Centres (CHCs) and Ayushman Sabha, a village/ward level sabha to be held to enhance awareness about various health care schemes and services.
  • The campaign will eventually ensure gram/nagar panchayat to attain the status of 'Ayushman Gram Panchayat' or 'Ayushman Ward' with saturation of selected health indicators.
  • An online organ donation pledge registry will be initiated during the 'Sewa Pakhwada' to register the pledges of willing citizens all over the country.
  • A 24x7 toll free helpline number -- 1800114770 -- is functional for providing any guidance related to the pledging process or information on organ donation.
  • During the 'Seva Pakhwada', all blood banks will organise at least one blood donation camp to ensure smooth availability of blood and its components in the future. Cleanliness drives at all public health facilities at primary, secondary and tertiary health care levels will be held with the support of gram panchayat members and others.
Source- PIB

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