Sign In
Learn bits
Polity & Governance
Mahesh

07/03/23 07:24 AM IST

Back Centre releases guidelines for celebrities, social media influencers

In News
  • The Centre recently released a set of guidelines for celebrities, influencers, and virtual influencers on social media platforms to ensure that individuals do not mislead their audiences when endorsing products or services.
Major Guidelines
  • The guidelines called “Endorsements Know-hows!" state that endorsements must be made in simple, clear language, and terms such as “advertisement," “sponsored," “collaboration" or “paid promotion".
  • Individuals must not endorse any product or service that they have not personally used or experienced or in which due diligence has not been done by them.
  • The guidelines specify that individuals or groups who have access to an audience and the power to affect their audiences‘ purchasing decisions or opinions about a product, service, brand, or experience, because of the influencer’s/celebrity’s authority, knowledge, position, or relationship with their audience, must disclose.
  • The guidelines state that the disclosure must be placed in the endorsement message in a manner that is clear, prominent, and extremely hard to miss.
  • Disclosures should not be mixed with a group of hashtags or links.
  • For endorsements in a picture, disclosures should be superimposed over the image enough for viewers to notice.
  • For endorsements in a video or a live stream, disclosures should be made in both audio and video format and displayed continuously and prominently during the entire stream.
  • The guidelines advise celebrities and influencers to always review and satisfy themselves that the advertiser is in a position to substantiate the claims made in the advertisement.
Significance
  • The guidelines aims to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines.
Source- PIB

More Related Current Affairs View All

05 May

Key objectives of caste count

'The Union Cabinet has decided that the next Census will include questions on caste to its enumeration of India’s population, for the first time in almost a century. ' T

Read More

05 May

2 new genome-edited rice varieties

'Agriculture Minister Shivraj Singh Chouhan recently released two genome-edited varieties of rice, the first achievement of its kind in the country.' These two varieties, which

Read More

05 Mar

First-ever comprehensive survey of India’s river dolphins

'Prime Minister Narendra Modi released the results of the first-ever comprehensive population estimation of riverine dolphins – Gangetic and Indus dolphins – done in In

Read More

India’s First Ai-Driven Magazine Generator

Generate Your Custom Current Affairs Magazine using our AI in just 3 steps