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Mahesh

25/07/23 06:55 AM IST

Capacity building Scheme for North Eastern Region

In News
  • The Capacity Building Scheme for North Eastern Region is a Scheme of the Ministry of Skill Development & Entrepreneurship (MSD&E).
About the scheme
  • Scheme is implemented through the Institute of Entrepreneurship (IIE), Guwahati, Assam which is an autonomous Institute of the MSD&E.
  • Under Capacity Building, Training of Trainers (ToT) programme has been conducted and 32 master trainers have been developed for entire North East.
  • Under the Pradhan Mantri Vandhan Yojana (PMVDY) scheme, a total of 6 Van Dhan Vikas Kendras Clusters (VDVKCs) have been sanctioned.
Other measures
  • It has created a brand called “TRISSAM” for exclusively marketing and promoting the products produced by the beneficiaries.
  • IIE has organised and promoted its beneficiaries at various exhibitions, trade fairs and buyer-seller meets.
  • IIE has opened retail outlets under the Brand TRISSAM in various districts of Assam for the sales of the products produced by the beneficiaries.
  • To ensure substantial online brand presence and impart the brand with a dynamic image, the PMVDY team from IIE has developed a website exclusively for the TRISSAM products, to put forward the mission and the essence of the PMVDY scheme.
  • The website also consists of an online marketing portal to explore the potential market opportunities and customers to tap retail as well as bulk orders.
Source- PIB

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