Sign In
Learn bits
Schemes & Policies
Mahesh

04/07/23 06:22 AM IST

DAY-NRLM launches Mobile App

In News
  • The Deendayal Antyodaya Yojna, part of the National Rural Livelihoods Mission, also known as DAY-NRLM, has launched the eSARAS mobile app to offer better marketing support to products made by women in self-help groups (SHGs).
Features of the App
  • The eSARAS fulfillment centre will be managed by the Foundation for Development of Rural Value Chains (FDRVC - a Not for Profit Company constituted jointly by Ministry of Rural Development and Tata Trust).
  • The centre will be used for processing, packaging and shipping of products that customers purchase through the eSARAS Portal and eSARAS mobile App.
  • It will handle the logistics required to bring an online order to a customer's doorstep.
  • eSARAS an e-commerce mobile app will be used as a more effective platform for marketing of the products made by women of self-help groups.
  • It is an initiative conceptualized by the DAY-NRLM, Ministry of Rural Development (MoRD), towards the marketing of the best, authentic handicrafts and hand-looms.
  • Through the eSARAS mobile App, the handmade products made by SHG Didis are now available at everyone’s fingertips in even more customer friendly way.
Source- PIB

More Related Current Affairs View All

21 Jan

UGC’s draft regulation has serious constitutional issues

'The draft regulation by the University Grants Commission (UGC) on the selection and appointment of vice chancellors of universities has evoked protests by non-Bharatiya Janata Par

Read More

20 Jan

ILO report about international migrants

'International migrants reached 284.5 million, 255.7 million of them belong to the global working-age population (aged 15 and over).' International migrants are defined as perso

Read More

20 Jan

World Economic Forum

'The World Economic Forum (WEF) is holding its Annual Meeting from January 20 to 24 in Davos, Switzerland.' Attendees will include European Commission President Ursula von der L

Read More

India’s First Ai-Driven Magazine Generator

Generate Your Custom Current Affairs Magazine using our AI in just 3 steps