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Economy
Mahesh

23/11/22 06:08 AM IST

Govt unveils framework to curb fake reviews on e-commerce sites

In News 
  • The Union government Monday unveiled a framework of standards to curb fake reviews on e-commerce websites. 
New Rules 
  • Methods for verification of review author through email address, identification by telephone call or SMS, confirming registration by clicking on a link, using a captcha system etc. to check traceability and genuineness of the review author
  • The standard provides for both automated and manual moderation and provides checks for analyzing the review content
  • The standard includes considerations for the review administrator at the time of publication process and after the publication process
  • The accuracy of the review, default display and weightage of ratings are defined in the publication process.
  • The reviews should be legitimate and the process of collecting, moderating and publishing consumer reviews should be accurate
  • The protection of review authors’ personal information should be ensured.
Need for such regulations 
  • They are more important in three sectors — tour and travel; restaurant and eateries; and consumer durables.
  • But fake reviews mislead consumers to spend money with a business or on a product they may not have otherwise chosen.
  • This could mean other businesses are losing out on revenue they may have earnt, had it not been for the fake or misleading reviews.
About BIS
  • The Bureau of Indian Standards Act, 2016, established the BIS as a statutory body with its headquarters in New Delhi.
  • It is the National Standards Body of India under the Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution, Government of India.
Source- Indian Express 

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