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Mahesh

11/08/22 02:05 AM IST

Govt’s Open Network for Digital Commerce

In News 
  • US firm Microsoft has become the first big tech company to join the Open Network for Digital Commerce (ONDC).
ONDC 
  • ONDC (launched by DPIIT) is aimed at decentralizing and democratizing digital commerce. It will allow small merchants and mom-and-pop stores in any part of the country to access consumers (similar to those done by Amazon and Flipkart ).
  • It is an open-source platform and will work in e-commerce, similar to what UPI does in digital payment. Integration of the platform will be provided by the Quality Council of India.
  • There has been rising dominance of global players in India’s e-commerce, which makes the entry of smaller players difficult. ONDC eyes at transforming from an operator-driven platform-centric model to a facilitator-driven interoperable open network model.
Working of ONDC 
  • The ONDC platform lies in the middle of the interfaces hosting the buyers and the sellers. So far, the buyer side interface is being hosted by Paytm, whereas the seller side interface is being hosted by other players like GoFrugal, etc.
  • When a buyer searches for an item on the Paytm app, from where ONDC has gone live, the app will connect to the ONDC platform, which will connect it to seller side interfaces that will list all the companies from where you can buy the particular item.
  • On ONDC, there will be several other backend partners such as logistics service providers, enterprise resource planners, e-commerce store hosting service providers, etc.
Source- PIB 

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