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Polity & Governance
Mahesh

30/12/23 06:31 AM IST

How the Centre plans to regulate content on OTT and digital media?

In News
  • The Centre’s new draft Bill, which seeks to overhaul the regulatory system for the broadcasting sector, expands the scope from traditional services like television — both news and entertainment — to OTT (over-the-top) platforms and digital content.
Major provisions
  • No person or broadcasting company can provide services or run a network without formal registration or intimation to the government, with the exception of a few authorised bodies like Prasar Bharati or Parliament channels.
  • In line with the provisions of the Cable Television Networks (Regulation) Act of 1995, all cable and satellite broadcasting network operators must register to operate, while broadcasters should get approval from the registering authority for transmitting programmes. They are also required to maintain subscriber data.
  • Similar provisions apply to terrestrial and radio broadcasting networks.
  • Different rules can be made for different types of broadcasters and network operators, allowing for tailored regulations based on the nature of their operations.
  • The draft further expands the purview of broadcasting rules to networks that use the internet to broadcast services and programmes, such as Internet Protocol Television (IPTV) and OTT broadcasting services (classified as broadcasting network operators in the draft) if they have the required number of subscribers or viewers.
  • The Bill leaves it to the Union government to prescribe limits at a later stage.
  • Under the Act, OTT broadcasting services will, however, not include a social media intermediary or a user of such intermediary, as defined under the Information Technology Act, 2000.
Content quality and accessibility
  • Any programme or advertisement broadcasted through TV, radio, or other broadcasting services must adhere to the Programme Code and Advertisement Code, which are yet to be defined.
  • These Codes will also apply to individuals and organisations broadcasting news and current affairs programmes online through e-newspapers, news portals, websites and other similar social media platforms that operate as a “systematic business” or “professional” entity.
  • Digital copies of newspapers and publishers of commercial newspapers, however, will be exempted.
  • Broadcasters will have to classify their programmes into different categories based on context, theme, tone, impact and target audience.
  • The classification must be prominently displayed at the beginning of the show so that viewers can make “informed decisions.”
  • The Bill requires network operators to implement access control measures for shows that are classified for restricted viewing, such as those withadult content.
  • The Bill provides for accessibility guidelines to address the needs of persons with disabilities, calling for broadcasting network operators and broadcasters to make their platform, equipment and programmes more accessible.
Self-regulation
  • One of the highlights of the draft is a proposed self-regulation regime to ensure compliance with the programme and advertisement codes, and to address other complaints.
  • Every broadcaster or broadcasting network operator must establish a Content Evaluation Committee (CEC) with members from various social groups, including women, child welfare, scheduled castes, scheduled tribes, and minorities.
  • Broadcasters will be allowed to air only those programmes certified by the CEC, except for specific shows exempted by the government.
The three-tier broad regulatory structure prescribed in the draft has the following components:
  • Self-regulation by broadcasters and network operators  -  Broadcasters and broadcasting network operators will have to establish and maintain mechanisms for the filing and redressal of complaints.
  • A grievance redressal officer will be appointed to handle complaints related to content and contravention of the programme and advertisement codes. In case the official is unable to decide in the prescribed period or the complainant is not satisfied with their decision, it can approach the self-regulatory organisation.
Self-regulatory organisationsIt is a proposed body of broadcasters, broadcasting network operators or their associations, which will guide their members to ensure compliance with the broadcasting rules and deal with grievances related to content violations not resolved within a specific time frame. They can also take up appeals against the decisions of broadcasters or network operators.
  • If a broadcaster is found guilty of any wrongdoing, the self-regulatory organisation to which it belongs has the authority to expel, suspend, or impose penalties in the form of advisories, censures, warnings, or monetary fines, not exceeding Rs. 5 lakh for each violation.
Broadcast Advisory Council  -  The Centre will establish an advisory council, consisting of independent experts and government representatives, to oversee implementation of the regulations. It will hear content violations complaints and accordingly make recommendations to the government.
  • The government will then, after due consideration, issue appropriate orders and directions.
  • The Council can also form review panels to assist with its functions.
  • These panels are assigned specific cases or appeals and provide their recommendations, considered as recommendations of the Broadcast Advisory Council as per the text of the Bill.
Provision for inspection, seizure of equipment
  • The Centre and authorised officers will have the right to “inspect” broadcasting networks and services.
  • Operators of these will have to provide the “necessary equipment, services and facilities” to the authorised officers during an inspection for “interception or monitoring” at its own cost.
  • The Bill states that inspections will typically be conducted after providing “reasonable” notice in writing with details about the reasons for confiscation.
  • However, it also allows for inspections to be conducted without prior notice if “providing such notice would defeat the purpose of the inspection,” thus raising concerns about government overreach.
  • The inspecting team can also seize equipment if it believes that the operator has violated norms. Companies and can be held liable for contraventions unless they prove lack of knowledge or due diligence.
  • There is, however, a provision of a written notice to the operator informing it of the grounds for such confiscation to provide the opportunity of making a representation.
  • In case no such notice is given within 10 days from the date of the seizure of the equipment, it has to be returned to the operator.
Penalties
  • The Bill includes provisions for penalties such as removal of objectionable shows, orders, apologies, off-air periods, or even cancellation of registration in case of non-compliance with the programme and advertisement codes.
  • The Centre may prohibit the transmission of a programme, or operation of broadcaster or broadcasting network by citing public interest or national security reasons.
  • If the programme or channel is “likely to promote disharmony or feelings of enmity, hatred, or ill-will between different religious, racial, linguistic, or regional groups or castes or communities or if it is likely to disturb public tranquillity on grounds of religion, race, language, caste, or community,” then it can be prohibited by order.
  • The amount of the penalty will depend on the financial capacity of the company or individual.
  • The maximum penalty for unregistered entities and major categories is 100%, while the penalty for medium, small and micro categories is 50%, 5% and 2%, respectively.
Concerns
  • The broad scope of the Bill for traditional broadcasters, such ascable TV, and the evolving OTT space, which essentially has a different business model and content delivery mechanism, has drawn a mixed response from legal experts and advocates fordigital freedom.
  • Digital rights organisation Internet Freedom Foundation (IFF) has called for a cautious examination of the Bill due to the proposed codes’ similarity to the Code applicable to cable TV and the increased censorship of TV programmes as a consequence.
  • This may affect the publisher’s online free speech, freedom of journalistic expression and artistic creativity, & the citizen’s right to access differing points of view because publishers will be compelled to only produce content which is palatable to the Union Government.
  • The group claims that exerting executive control over OTT content will lead to “over-compliance and self-censorship” because platforms would aim to avoid the government’s broad discretion when it comes to punishments.
Source- The Hindu

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