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Economy
Komal gupta

05/01/22 12:20 PM IST

Source: PIB

Launch of six One District One Product Brands

In News

The National Agricultural Cooperative Marketing Federation of India (NAFED) launched six One District One Product brands under the Pradhan Mantri Formalization of Micro Food processing Enterprises (PMFME) scheme.

About the scheme

  • The Ministry of Food Processing Industries has signed an agreement with NAFED for the development of 10 brands selected under One District One Product.
  • To benefit the consumers all the products are packed in a unique way that is attractive, ensuring a longer shelf life of the products and keeping the moisture content and sunlight at bay.
  • All products will be available at NAFED bazaars, e-commerce platforms and all retail stores across India.
  • Each brand would be supported with investments in brand communication in relevant markets and a strong push on digitization in the value chain.
  • This initiative will enable the promotion of local products, encouraging the micro food processing enterprises across the country towards the vision, efforts of the government to make them self-reliant.

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