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GI certified Madurai Malli and other flowers exported to USA & Dubai from Tamil Nadu.
Details
- The flowers for the consignments were sourced from Nilakottai, Dindigul and Sathyamangalam, Tamil Nadu by APEDA registered M/s.Vanguard Exports, Coimbatore.
- The exporters of consignments were supported by professors from floriculture department of Tamil Nadu Agriculture University, Coimbatore in adoption of packaging technology to increase the shelf life of the flowers.
- Direct contacts with the farmers to cultivate quality flowers were undertaken by the exporters and the initiative generated employment to about 130 women workers and about 30 skilled workers.
- Indian community in Dubai and USA would be able to offer fresh flowers to Hindu deities both at home and temples while celebrating religious and cultural festivals after exports of flowers from India continue at regular interval.
Export stats
During 2020-2021, fresh cut flowers jasmine flowers and bouquets (comprising of jasmine and other traditional flowers) valued at Rs 66.28 crores were exported to countries like USA,UAE, Singapore, etc. Out of which, value of Rs.11.84 crores were exported from Tamil Nadu region through major airports of Chennai,Coimbatore and Madurai.
About the flower
- Jasmine (Jasminum Officinale) is one of the most popular flowers founda cross the world.
- The scent of Jasmine is synonymous with the splendor ofMadurai’s Meenakshitemple, Madurai has emerged as a major market for the malligai grown inits neighbourhood, and has evolved into the ‘jasmine capital’ of India.
Source: PIB
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