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30/11/22 12:44 PM IST

“Nai Chetna-Pahal Badlav Ki”- A Community-led National Campaign Against Gender-Based Discrimination

In News 
  • Recently, the Ministry of Urban Development launches the “Nai Chetna-Pahal Badlav Ki”- A Community-led National Campaign Against Gender-Based Discrimination.
About the campaign 
  • It is a four-week campaign, aiming at equipping women to recognise and prevent violence and making them aware of their rights.
  • Activities will be centred on the theme of ‘Gender equality and gender-based violence.’
  • This will be an annual campaign focussing on specific gender issues each year. The focus area of the campaign this year is gender-based violence.
  • This campaign will be implemented by all states in collaboration with Civil Society Organisations (CSO) partners, and actively executed by all levels including the states, districts and blocks, engaging the community institutions along with the extended community.
Significance
  • The campaign will bring together all line departments and stakeholders to create a concerted effort in acknowledging, identifying and addressing the issues of violence.
About NRLM 
  • It is known as “Deendayal Antyodaya Yojana-National Rural Livelihood Mission (DAY-NRLM)”.
  • It is a centrally sponsored programme, launched by the Ministry of Rural Development in June 2011.
  • The government accepted the recommendation of the Prof. Radhakrishna Committee and restructured “The Swarnjayanti Gram SwarozgarYojana (SGSY)” into “National Rural Livelihoods Mission (NRLM)” in FY 2010-11.
  • To reduce poverty by enabling the poor households to access gainful self-employment and skilled wage employment opportunities, resulting in appreciable improvement in their livelihoods on a sustainable basis, through building strong grassroots institutions for the poor.
Causes of Gender based violence 
  • Discriminatory social, cultural or religious laws, norms and practices that marginalize women and girls and fail to respect their rights.
  • Gender stereotypes are often used to justify violence against women. Cultural norms often dictate that men are aggressive, controlling, and dominant, while women are docile, subservient, and rely on men as providers. These norms can foster a culture of outright abuse.
  • Lack of access to justice institutions and mechanisms, resulting in a culture of impunity for violence and abuse.
  • Lack of adequate and affordable legal advice and representation.
  • Lack of adequate victim/survivor and witness protection mechanisms.
  • Threat or fear of stigma, isolation and social exclusion and exposure to further violence at the hands of the perpetrator, the community or the authorities, including arrest, detention, ill-treatment and punishment.
Measures needed 
  • Gender Based Violence (GBV) can be eliminated through collective efforts of society, government and individuals.
  • Training healthcare providers to recognize and respond to gender-based violence is one of the most important ways of identifying and assisting victims.
  • The media is a key conduit for making GBV visible, advertising solutions, informing policy-makers and educating the public about legal rights and how to recognize and address GBV.
  • School systems are instrumental to stopping GBV before it starts. Regular curricula, sexuality education, school counseling programs and school health services can all convey the message that violence is wrong and can be prevented.
Source- PIB 

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