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Ecology & Environment
Mahesh

30/04/22 08:41 AM IST

National Behaviour Change Communication Framework

In News 
  • Swachh Bharat Mission-Urban 2.0, under the aegis of the Ministry of Housing and Urban Affairs, has launched the ‘National Behaviour Change Communication Framework for Garbage Free Cities’ to strengthen the ongoing jan andolan for ‘Garbage Free Cities’.
About the Framework 
  • It shall serve as a guiding document and blueprint for States and Cities to undertake large scale multimedia campaigns along with intensive and focused inter-personal communication campaigns.
  • Launched by Shri Manoj Joshi, Secretary, Ministry of Housing and Urban Affairs (MoHUA), Government of India, the framework focuses on intensifying messaging around the key focus areas of source segregation, collection, transportation, and processing of waste, plastic waste management, and remediation of legacy dumpsites to truly transform the urban landscape of India.
  • Over the last seven years, this Government policy for cleanliness has metamorphosed to become the world’s largest behaviour change programme that champions the principles of sustainable urbanization, circular economy, Reuse, Reduce, Recycle, as well as the United Nations Sustainable Development Goals.
Source-PIB 

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