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Every 24th day of December is recognized as National Consumer Day which is backed by the fact that on this day, 1986 the Consumer Protection Act got the Presidential assent.

Aim of National Consumer Day:

• This day acknowledges the importance of strengthening consumer rights and aims at leading India in ‘One
  Nation One Standard’ along with more awareness spread across the consumers.
• Emboldening the five pillars of Consumer Rights has been a major objective of the celebration.

Measures taken by the Government

• Direct selling rules
• Simplified Mediation Rules
• Guidelines against misleading advertising
• Introducing new E-Commerce Rules
• Hallmarking offers consumers a long term right to quality, purity and transparency.
• The E-Dakhil portal has facilitated a speedy resolution of complaints filed by the consumers. This portal has been largely instrumental in addressing customer complaints during the pandemic.
• E-books on Landmark Judgements on consumer law and practice, handbook on Mediation under Consumer Protection Act 2019 were inaugurated.
• The National Consumer Helpline portal has been set up to protect consumers from cybercrime.
• BIS Care Mobile app assists the consumers to verify the authenticity of the standard mark on products.
• Hallmarking has been made mandatory for 256 districts with proper guidelines for the establishment of offsite hallmarking centres.