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Mahesh

10/05/22 08:11 AM IST

NEHHDC and Etsy sign a MoU support small and traditional artisans from the North East

In News 
  • Etsy, the global marketplace for unique and creative goods, has partnered with the North Eastern Handicrafts and Handloom Development Corporation (NEHHDC) and signed a Memorandum of Understanding (MoU) to support small sellers, weavers and artisans, by providing them with market access and enablement support.
About MoU 
  • As a part of the Memorandum of Understanding (MoU), Etsy will work with the NEHHDC to develop enablement programs, specifically designed for artisans from the North East including modules on online selling and entrepreneurship and the opportunity to access a wider market for their products.
  • Etsy will provide digital enablement services to these sellers and conduct training workshops to familiarise them with Etsy and how to sell on the marketplace.
  • This partnership will help indigenous products from the area (from categories like textiles, cane and bamboo products, accessories and more) become available online for millions of buyers on the Etsy platform.

About Etsy:
  • Etsy, Inc. founded in 2005 and is headquartered in Brooklyn, New York, operates two-sided online marketplaces that connect millions of passionate and creative buyers and sellers around the world.
  • The Etsy.com, its primary marketplace, is the global destination for unique and creative goods.
  •  For sellers, Etsy offers a range of tools and services that address key business needs.

About NEHHDC:
  • Incorporated in 1977, the North Eastern Handicrafts and Handloom Development Corporation (NEHHDC) is an organisation that attempts to develop and promote the indigenous crafts of the North Eastern region by connecting craftsmen to prospective markets and consumers and generating economic, cultural and social opportunities for creators while adding cultural value for consumers.
  • The corporation is under the administrative control of the Ministry of Development of North Eastern Region (DoNER), Government of India. 
Source-PIB 

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