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Economy
Komal gupta

24/01/22 12:20 PM IST

Source: PIB

One District One Product’ (ODOP) Initiative

In News

A State Conference was held to boost Centre and State collaboration in promoting products under the One District One Product (ODOP) Initiative.

About ODOP

  • ODOP is basically a Japanese business development concept, which gained prominence in 1979.
  • It is aimed at promoting a competitive and staple product from a specific area to push sales and improve the standard of living of the local population. Over time, it has been replicated in other Asian countries as well.

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