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Mahesh

13/08/23 07:20 AM IST

One District One Product ‘ODOP Wall’ launched

In News
  • One District One Product (ODOP) and Deendayal Antyodaya Yojna - National Rural Livelihoods Mission (DAY-NRLM) joined hands to launch ‘ODOP wall’.
About ODOP
  • The One District One Product (ODOP) program, an initiative under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, aims at manifesting the vision of the Prime Minister to make the country and its people self-reliant by fostering balanced regional development across all districts of the country.
  • The program selects, brands, and promotes one unique product from each district, showcasing the diverse range of products across the country which encompasses various sectors, including handlooms and handicrafts.
  • Under this Collaboration- products are being identified from all districts to be promoted for their unique qualities and cultural significance which include various handicrafts, handloom, and agricultural products that have been associated with the identity of their place of origin.
  • This collaboration aims to drive consumers towards emporia, boosting sales and increasing the visibility SARAS products even further to promote indigenous crafts and artisans of rural SHGs women.
SARAS Aajeevika
  • SARAS Aajeevika is an initiative by Deendayal Antyodaya (DAY-NRLM), Ministry of Rural Development, Government of India.
  • SARAS Aajeevika is a strong supporter of women's empowerment, with a special focus on uplifting women artisans and Self-Help Groups (SHGs).
  • By creating a special marketplace for their well-crafted products, SARAS Aajeevika boosts the skills and talents of these women, helping them become independent entrepreneurs.
Source- PIB

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