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Mahesh

09/10/23 07:25 AM IST

PATA and India to jointly promote Travel for LiFE in Asia-Pacific region

In News
  • Pacific Asia Travel Association (PATA),has committed to work with India to expand Travel for LiFE initiative across Asia Pacific region.
Travel of LiFE programme
  • India hosted 46th edition of Pacific Asia Travel Association (PATA) Travel Mart 2023 from Oct 4 to Oct 6 at the International Exhibition-cum-Convention Centre (IECC), Pragati Maidan, in New Delhi.
  • PATA Mart saw the participation of around 1000 delegates, is one of the major international trade exhibitions catering to the tourism sector and it serves as a platform for trade interactions between global buyers and sellers.
  • PATA Board appreciated the initiative and Ministry of Tourism, Government of India will work with PATA to expand the initiative across Asia Pacific region.
  • The Ministry of Tourism unveiled the ‘Travel for LiFE‘ initiative on World Tourism Day 2023.
  • This sector-specific initiative falls under the broader Mission LiFE, underscoring the unwavering dedication to foster sustainable tourism.
  • Travel for LiFE embodies the spirit of the Pro Planet People and functions on the basic principles of “Lifestyle of the planet, for the planet and by the planet".
  • It aspires to bring large-scale behavioral change amongst tourists and tourism businesses, which will have a significant impact on environment protection while ensuring socio-cultural sustainability.
  • Ministry of Tourism will set up a PATA desk to strengthen engagement with PATA on Travel for LiFE and other areas of cooperation in tourism sector.
  • This is the first major international partnership for Travel for Life program after its global launch on September 27, 2023, world tourism day.
  • Ministry of Tourism is already working with UNEP and UNWTO on strengthening the TFL program.
  • The Travel for LiFE program has identified an illustrative list of actions that are designed in line with the eight themes of Travel for LiFE – Save Energy, Save Water, Say No to Single Use Plastic, Reduce Waste, Empower Local Businesses and Communities, Respect Local Culture and Heritage, Consume Local Foods and Conserve Nature.
  • Travel for LiFE Program also aims to inspire the Tourism Businesses to deepen their sustainability practices by observing adherence to Travel for LiFE- Signed up badge. Subsequently the tourism businesses can go for the Travel for LiFE certification in bronze, silver and gold.
  • Travel for LiFE Program will position India as leader in promoting sustainable and responsible tourism and using tourism as a vehicle for achieving Sustainable Development Goals by 2030.
PATA
  • Founded in 1951, the Pacific Asia Travel Association (PATA) has its headquarters in Bangkok and is renowned globally as a not-for-profit association dedicated to fostering responsible travel and tourism development in the Asia Pacific region.
  • The PATA Travel Mart stands as a cornerstone of international trade exhibitions within the tourism sector.
  • It serves as a vital platform for trade interactions between global buyers and sellers, primarily from the Asia Pacific region.
Source- PIB

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