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Ecology & Environment, Schemes & Policies
Mahesh

21/10/22 07:04 AM IST

PM launches Mission LiFE at Statue of Unity in Ekta Nagar

In News 
  • France, the UK, Argentina, Georgia, Guyana, Madagascar, Mauritius, Estonia, Nepal and the Maldives sent congratulatory messages to Prime Minister Narendra Modi on the occasion of the launch of the Mission LiFE movement (Lifestyle for the Environment).
About Life Mission 
  • Mission LiFe is expected to be an India-led global mass movement to ensure individual and collective action to protect and preserve the environment.
  • It will be India's signature initiative at the United Nations and other international platforms for showcasing climate action and early achievement of the Sustainable Development Goals.
  • Mission LiFE makes the fight against climate change democratic, in which everyone can contribute within their capacity. 
  • Mission LiFE inspires us to do all that can be done in our everyday life to protect the environment.
  • Mission LiFE believes that the environment can be protected by making changes in our lifestyle.
  • Mission LiFE emboldens the spirit of the P3 model i.e. Pro Planet People.
  • Mission Life, unites the people of the earth as pro planet people, uniting them all in their thoughts.
  • It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the planet’.
  • Mission LiFE aims at following a three-pronged strategy for changing our collective approach towards sustainability.
  • First is by nudging individuals to practise simple yet effective environment-friendly actions in their daily lives (demand);
  • second is by enabling industries and markets to respond swiftly to the changing demand (supply) and;
  • third is to influence government and industrial policy to support both sustainable consumption and production (policy).
Source- PIB 

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