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Polity & Governance
Mahesh

25/06/22 07:33 AM IST

Regulating misleading advertisements

In News 
  • The Central Consumer Protection Authority has come up with the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.
New Guidelines 
  • It means enticing consumers to buy the product at a lower price.
  • Computers and other high-tech items are easy to bait and switch because many people don’t understand the technology. So, when a salesperson claims that the only difference between this model and the one advertised is that the manufacturers are different, the consumer believes it.
  • They are regulated in India.
  • Surrogate advertisements: They refer to any advertisement that promotes regulated products, like cigarettes and alcohol, in the disguise of another product.
  • The guidelines prohibit the use of surrogate advertising.
  • The guidelines prohibit the advertisement of such products that will harm kids in any way.
  • The guidelines also prohibit advertisements that can develop a negative image of the body in the minds of the children. E.g Fairness cream etc.
  • Advertisements also cannot give the impression that a product is better than the traditional food that children usually consume at home. E.g Maggi, Yippee noodles, etc.
Source- Indian Express 

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