Sign In
Learn bits
Polity & Governance
Mahesh

25/06/22 07:33 AM IST

Regulating misleading advertisements

In News 
  • The Central Consumer Protection Authority has come up with the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.
New Guidelines 
  • It means enticing consumers to buy the product at a lower price.
  • Computers and other high-tech items are easy to bait and switch because many people don’t understand the technology. So, when a salesperson claims that the only difference between this model and the one advertised is that the manufacturers are different, the consumer believes it.
  • They are regulated in India.
  • Surrogate advertisements: They refer to any advertisement that promotes regulated products, like cigarettes and alcohol, in the disguise of another product.
  • The guidelines prohibit the use of surrogate advertising.
  • The guidelines prohibit the advertisement of such products that will harm kids in any way.
  • The guidelines also prohibit advertisements that can develop a negative image of the body in the minds of the children. E.g Fairness cream etc.
  • Advertisements also cannot give the impression that a product is better than the traditional food that children usually consume at home. E.g Maggi, Yippee noodles, etc.
Source- Indian Express 

More Related Current Affairs View All

24 Sep

Supreme Court strengthened child pornography law

'Tightening the law on child pornography, the Supreme Court recently said that even viewing, possessing, and not reporting such content is punishable under the Protection of Childr

Read More

24 Sep

India to launch its first mission to Venus in 2028

'The Union Cabinet recently approved India’s first mission to Venus which ISRO aims to launch in March 2028.' This is the country’s second interplanetary mission aft

Read More

23 Sep

Quad grouping

'Prime Minister Narendra Modi arrived in the United States, where he will participate in the fourth Quad Leaders Summit in Wilmington, Delaware.' Quad s the grouping of four de

Read More

India’s First Ai-Driven Magazine Generator

Generate Your Custom Current Affairs Magazine using our AI in just 3 steps