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Pradeep Kumar

14/08/21 11:50 AM IST

SonChiraiya’ - for Urban SHG products

In news

Ministry of Housing and Urban Affairs, ShriDurga Shanker Mishra,  launched ‘SonChiraiya’ – (A brand and logo)- for marketing of urban Self-Help Group (SHG) products.

Details
  • Helping women to become financially empowered and live a dignified life is one of the priority areas of the Government.
  • DAY-NULM, under the aegis of MoHUA, has focussed on equipping the urban poor women with adequate skills and opportunities, and to enable them to promote sustainable micro enterprises.
  • It mobilises women from urban poor households into SHGs and their federations to create a support system for these women.
  • Over 5.7 lakh SHGs have been formed across various States/ UTs with almost 60 lakh members. 
  • Many of these SHGs are engaged in livelihood activities, producing goods such as handicrafts, textiles, toys, eatables and so on.
  • These were being sold primarily in local neighbourhood markets and often faced barriers in achieving visibility and wide market access.
  • To overcome these challenges, Ministry entered into Memorundum of Understandings (MoUs) with leading e-Commerce Portals viz. Amazon and Flipkart, with an underlying narrative of women empowerment.
Significance
  • This initiative will certainly prove as a step towards increased visibility and global access for the products made by urban SHG women..
  • Ministry expects to link many more such SHG members, with variety of professionally packaged, hand-crafted ethnic products, reaching the doorsteps of the customers globally.
Source: PIB

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