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Ecology & Environment
Mahesh

26/07/22 06:55 AM IST

Steps Taken to Generate Awareness on Clean Environment

In News 
  • Union Government through various central ministries and government agencies has been involved in generating public awareness on clean environment including plastic waste management and elimination of single-use plastics.
Measures taken 
  • A three-phase campaign “Swachhta Hi Sewa” and beach cleaning drive was taken up across 50 beaches in 2019
  •  “Awareness Campaign on Single Use Plastic – 2021” was organized.
  • A pan India essay writing competition on the theme elimination of single use plastics for spreading awareness amongst school students.
  • To encourage innovation in development of alternatives to identified single use plastic items and digital solutions to plastic waste management, the India Plastic Challenge – Hackathon 2021, for students of higher education institutions and startups was organized.
  • Prakriti – Mascot was launched on 5th April 2022. Three videos of PRAKRITI on ban on single use plastics have been made and translated in 19 languages. These have been shared with states and UTs for further dissemination.
  • A dedicated webpage with all awareness material has been created for making available all information materials and videos for wider dissemination and use by stakeholders.
  • An E-Pledge on Swachh Bharat Harit Bharat Green Pledge has been launched on MyGov Platform for generating public movement amongst citizens on 5th April 2022.
Online Platform for Effective monitoring 
  1. National Dashboard on for monitoring of comprehensive action plan implementation,
  2. Centralized online Portal for Extended Producer Responsibility implementation,
  3. CPCB Monitoring Module for Compliance on Elimination of Single Use Plastic, and
  4. CPCB Grievance Redressal App.

Source- PIB 

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