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Science & Tech., Economy
Mahesh

09/04/22 12:37 PM IST

Super App

In News 
  • Heating up competition in the e-commerce segment currently dominated by players like Amazon, Flipkart and Reliance Retail, Tata Digital, a Tata Sons subsidiary, on Thursday unveiled its much-anticipated “super app Tata Neu”.
Features of the  App 
    • It  allows users to shop across categories ranging from groceries to luxury goods and hotels, combining all the Tata group’s consumer brands on a single platform.
    • The super app also offers a suite of financial services, including UPI payments, bill payments, loans and insurance.
    • For consumers, the app brings together the group’s airline Air Asia, hospitality company Indian Hotels Co., online grocery firm BigBasket, as well as other retail brands such as Croma, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play and Westside.
    • Tata Neu also offers third-party labels such as Levi’s denims, Skechers shoes and cosmetic brands Colorbar and Maybelline. Shoppers can also buy Mi TV sets and Apple Airpods.
    • The journey of Tata Neu has begun with a cumulative consumer base of 120 million users, 2,500 offline stores, along with an 80 million app footprint across the group’s digital assets.
    • The app also records purchase histories from the company’s pre-existing databases for existing Tata customers.
    • As a result, the app will give a customer who has stayed in a Tata hotel or already uses BigBasket, Tata Cliq, etc., a digital reward in the form of “Neu Coins", which can be redeemed against purchases made on Tata Neu.
    • Members earn 5% NeuCoins or more every time they shop, dine, or travel via Tata Neu.
    • 1 NeuCoin equals ₹1, and consumers enjoy limitless freedom to earn NeuCoins on all categories and spend these NeuCoins across any category.
    • In addition, NeuPass members will also get free deliveries, exclusive offers, a built-in credit line, early access to product launches and brand-specific privilege.
Benefits
  • A super app optimizes all of the technology you have across multiple businesses to reach the customer, and your ability to get a 360-degree view of her consumption improves.
  • If done well, the benefits are enormous, but the execution is very complex because you have to navigate through different silos and legacy systems.

Source- Indian Express 

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