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Mahesh

21/06/22 13:59 PM IST

‘Svadha’- Wellness Wear Collection in Khadi

In News 
  • Keeping in view the core ideology of Yoga, the design team at CoEK has designed a range of ‘Wellness wear’ ‘Svadha’ to showcase the versatility of khadi on International Yoga Day. 
About Svadha
  • In Atharva veda, ‘Svadha’ means ease, comfort or pleasure, which are truly the attributes of this collection. 
  • Center of Excellence for Khadi (CoEK) has been set up by KVIC, Ministry of MSME at NIFT, with the objective to help Khadi Institutions (KIs) to effectively design, produce and market high quality differentiated khadi products in the Indian and global market.
  • Centre of Excellence for Khadi (COEK) carries forward the sentiment articulated in the theme by drawing a strong parallel with the ‘khadi spirit’- that simply means “fellow-feeling with every human being on earth”.
  • The wellness clothing ‘Svadha’ range emphasizes the values of mindfulness and perseverance and is aimed to attract all age groups from Gen Z to young at heart.
  • The wellness wear has used hand-spun khadi in natural hues.
  • The thread of khadi binds the people globally in true sense towards ‘Vasudhaiva Kutumbakam’- the world is one family.
Source- PIB 

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