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27/01/23 08:45 AM IST

PepsiCo Foundation and CARE launches ‘She Feeds the World’ programme in India

In News
  • PepsiCo Foundation, the philanthropic arm of PepsiCo and CARE, have launched ‘She Feeds the World’ program in India to strengthen the role of small-scale women producers through sustainable training and economic support.
About the programme
  • The program, which will be implemented in the Alipurduar and Cooch Behar districts of West Bengal, aims to reach out to more than 48,000 women, men and children and indirectly benefit 1,50,000 individuals.
  • ‘She Feeds the World’ will drive impact for women farmers and their families across the three dimensions of a sustainable food system including economic, social and environmental.
  • At the economic level, it will build capacity for small-scale farmers to improve their cultivation practices, increase yield, and diversify livelihood options to generate more sustainable income.
  • Socially, the project will promote more equitable access to knowledge, resources and inclusive markets for vulnerable farmers.
  • The project is a key pillar of the company’s pep+ (PepsiCo Positive) commitment to spreading regenerative agricultural practices and improving the livelihoods of more than 2,50,000 people in agricultural supply chain and communities by 2030.
Objectives
  • To increase crop yield
  • To increase the income of women belonging to BPL families
  • To provide access to a healthy and balanced diet
  • The program will strive hard to reduce gender inequality in agriculture sector
  • To help agricultural families in the country get a stable income
  • Provide training to women on sustainable agriculture
Women Farmer Economic Empowerment Program
  • In 2019, PepsiCo and the US Agency for International Development (USAID) launched the ‘Women Farmer Economic Empowerment Program’ to support women in agriculture and help build a more sustainable food system.
  • Under this initiative, PepsiCo has trained close to 1,500 women farmers in West Bengal on potato agronomy and other skills.
  • It is expected that the program will impact more than 3,00,000 women through direct and community engagement.
  • The company currently works with close to 27,000 farmers across nine States, including 18,500 farmers in West Bengal.
  • It procures close to six lakh tonnes of potatoes from farmers for manufacturing snacks.
Source- Hindu BusinessLine

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