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17/01/23 19:47 PM IST

“Womaniya” initiative

In News
  • A function was held to commemorate the success of “Womaniya on Government eMarketplace (GeM)” recently at Constitution Club in New Delhi.
About the Initiative
  • Launched in 2019, the “Womaniya” initiative has sought to encourage the participation of women  entrepreneurs and self-help groups (SHG) from the informal sector on the GeM portal and facilitate the sale of their products directly to various Government buyers, sans intermediaries.
  • Presently, 1.44 lakh+ Udyam-verified women micro, small enterprises (MSE) known as “Womaniya” are registered as sellers and service-providers on the GeM portal.
  • The objective of “Womaniya” is to develop women entrepreneurship on the margins of society who  face challenges in accessing public procurement markets, and work towards achieving gender inclusive economic growth of under-served seller groups such as such as women-owned and led  MSEs, tribal entrepreneurs, Divyangjan, Startups, SHGs, artisan and weavers.
  • “Womaniya” neatly aligns with the Government’s initiative to set aside a target of three  percent (%) in public procurement  for women-owned and led MSEs.
  • The “Womaniya” initiative seeks to address the triple challenge of “access to markets”, “access to  finance” and “access to value-addition” faced by women entrepreneurs and strives to align the untapped entrepreneurial energy of last-mile producers and service-providers in India with local  Government buyers.
Source- PIB

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