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Purple Revolution

Schemes & Policies23 Jun 2022| A-AA+

In News 

  • Union Minister of State (Independent Charge) Science & Technology;  Dr Jitendra Singh said that “Purple Revolution” has shifted focus to Agri-tech StartUps.
Purple Revolution 
  • First-time farmers were given free lavender saplings and those who have cultivated lavender before were charged Rs. 5-6 per sapling.
  • AIM - Tosupport domestic aromatic crop based agro economyby moving from imported aromatic oils to homegrown varieties.
  • Council of Scientific and Industrial Research (CSIR) and Indian Institute of Integrative Medicine, Jammu (IIIM Jammu), the two bodies are mainly responsible for making purple revolution under the Aroma Mission a success.
  • Due to high monetary returns, farmers in hilly areas of Jammu and Kashmir are switching from traditional farming to aroma crops like lavender in a big way.
  • He added that aroma crops are both drought and pest resistant, and CSIR is providing all kind of technical support for promoting this Agri Start-up boon in the UT.
  • The Minister informed that CSIR is also planning to introduce the aroma crops in other hilly States with similar climatic conditions like Uttarakhand, Himachal Pradesh and in North-Eastern States.
  • CSIR provided free quality planting material and end-to-end technology package on cultivation, processing, value addition and marketing of the Lavender crop to the farmers.
Source- PIB